![]() ![]() The info’s there, but it’s presented in a manner that sacrifices user experience for other metrics (e.g., using slideshows to generate more page views when the content could have been placed on a single dedicated page).The article is a full-on bait-and-switch piece, providing none of the information referenced in the title. ![]() ![]() The content is OK (maybe even good), but it’s buried in an avalanche of on-screen advertisements.The blog is a barely concealed ad masquerading as an unbiased article.The article fails to even come close to delivering on the headline’s promise, delivering little to no value.What separates the “bad” variety of clickbait from the more innocuous headlines? The types of titles that get on readers’ nerves and elicit accusations of “fake news” usually fit one of these criteria: Social media sites like Twitter and Facebook are also often inundated with headlines that could be generously described as sensational. Bait-and-switch items that promise one thing but deliver something else entirely in the actual content.Ī quick trip over to Buzzfeed should provide all the examples you need of clickbait articles to reference.Sensationalized titles that draw in readers with over-the-top proclamations.“Clickbait titles” typically refer to one of two types of headlines: Just be sure you’re using this info for good. If you can crack the clickbait code, you’ll have another marketing tool at your disposal to drive more traffic to your site, increase page views and build brand awareness. While it’s true that clickbait titles are marketing poison in many - if not most - cases, they can be a major asset in the right hands. “Clickbait” is something of a dirty word in the blogosphere, implying some nefarious intent to trick readers into clicking on a link and being subjected to an article that doesn’t deliver on its tantalizing title. ![]()
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